Okay, I’ve spent a considerable amount of my time blogging but I’ve never sent a sext in my life. So, how can I write a post comparing blogging to sexting, I hear you ask? Well, I also spend a good portion of my time eavesdropping conversations on the bus…
I over heard a girl telling her friend how to send the perfect sext/nude and I couldn’t help but think wow… that sounds like blogging, just less naked.
So, how is blogging like sexting?
You need to get personal
This one has a double meaning. Firstly, in my experience, there’s nothing worse than opening different social media platforms and seeing the exact same post with the exact same caption that I’ve already seen on Twitter, Facebook and now Instagram. Mix things up a little, don’t just copy and past your 280 character message filled with hashtags to platforms that don’t really utilise hashtags.
Secondly, and this might actually be worse than the previous point, don’t just drop a link to your new blog post to someone you’ve never spoken to without any kind of introduction or preface. Blogging is all about the communication and no one is going to want to read your post if you’re not even the slightest bit interested in them as a person. Blogging, like sexting, is getting intimate with words… just not quite as sexual.
You have to pick your moment
Like most things in life, timing is key. Every platform has different optimal sending times so you need to make sure you’re putting out your content at the right time. You need to figure out what time of day best suits your audience, not you, so sometimes its necessary to draft when you’re in the mood and send out later. I still haven’t quite figured out whether it’s better to upload a blog post in the morning or the evening, but I’ve found that evening Instagram posts always do better for me. And Twitter is most active/responsive during weekday evenings so I tend to reach more of my desired audience by promoting my content at these times.
A killer photo is necessary
I don’t know about you but taking/finding the perfect image to accompany a post is the most common reason I miss my upload deadline. We live in the era of artful images and satisfying flat-lays, so a great picture is needed to shock, persuade or arouse – especially on Instagram. If you don’t have the time/resources to take said killer photos, then stock image websites like Unsplash are your best friend.
It’s all about the feelings
How does what you’re writing make your reader feel? That needs to be your focus, not how happy it would make you for them to reply. Lav already covered how much we all hate generic post comments, and there’s nothing worse than a pity reply. Blogging, like sexting, has to ignite a desire in the other person. You have to hit them right in the feels for them to want to comment and interact with you, not just do it because they feel obliged to.
Didn’t get the response you were hoping for? Brush it off
Your new blog post or Instagram picture isn’t always going to be a hit, no matter how great you think it is or how excited you were about it. I know it bruises your ego when you don’t get the response you were hoping for but there could be so many reasons why people didn’t interact with your post, and more than likely it’s to do with time. Or that damn Instagram algorithm. But as Ariana Grande says: thank u, next.